Clean Labeling and Real Food Movement

Clean labelling” is a consumer-driven movement that urges food manufacturers to provide goods with simple labels that disclose natural ingredients and very few chemical additives.

Clean-label food and beverage items have been popular for a long time.

According to “Food Business News,” global sales of clean-label foods and drinks were $165 billion in 2015, with $62 billion coming from North America.

By 2020, global revenues might reach $180 billion.

This shows that, despite the time and effort required to assure the safety and quality of alternative ingredients, a growing number of food businesses will join the clean labelling movement.

Firms & Food Industry

Many large food businesses, such as Campbell Soup Company, Nestlé, and Mars, have pledged to eliminate artificial food additives, and clean labelling is driving food product development innovation.

Clean labelling is becoming more of a requirement than a trend in the United States and around the world to stay competitive.

A successful clean-label revolution necessitates a thorough understanding of consumer perspectives, but many consumers are unaware of or disagree about what constitutes a clean label.

Furthermore, switching from artificial to natural components is not a simple procedure for food firms.

Clean labelling will be discussed in depth in this publication, from both a consumer and an industry standpoint.

But How To Define Clean Label?

Here are four clean label required components

• The product’s total weight
• The address of the manufacturer
• The nutritional information &
• The list of ingredients, including allergens and health claims

There is currently no legal or regulatory definition for “clean label.”

The term is defined by both the consumer’s view of what “natural” means and the marketing strategies used by food makers.

The term “clean label” might imply many things to different individuals, but it usually refers to the following concept.

• Artificial tastes, artificial colors, artificial preservatives, or synthetic substances are not used.
• Simplicity: Fewer chemicals and easily identifiable substances that don’t sound synthetic or chemical
• Transparency: entails knowing where ingredients come from and how goods are made.
• Minimal processing: involves using procedures that customers are unaware are fake.

A clean-labeled product may have a shorter ingredient list or words on the food label such as “natural,” “simple,” “no artificial,” and “no preservatives.”

Ingredient Transparency

Ingredient transparency gives insight into the origins of those ingredients and the methods used to obtain them, whereas clean label refers to specific types of ingredients in food.

The Clean Label Project has raised consumer awareness of what should and shouldn’t be included on ingredient lists.

While the terms “clean label” and “label transparency” are similar, the distinctions between them might contribute to the confusion generated by today’s food labelling.

Both concepts, however, are critical for gaining consumer trust.

Industry Nowadays Activities

Many large manufacturers have pledged to reduce their ingredient lists and others have added explanations to sensitive substances on the label to make them appear “clean” or “natural” to customers.

Other tactics, such as ingredient counts, are used by certain food firms to express the clean-label philosophy.

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